Dominion sues MyPillow CEO Mike Lindell for $1.3 billion, claiming he profited from election conspiracies

MyPillow CEO Mike Lindell waits outside the West Wing of the White House before entering on January 15, 2021 in Washington, DC.
Drew Angerer | Getty Images

Dominion Voting Systems sued MyPillow CEO Mike Lindell on Monday, accusing the staunch ally of former President Donald Trump of pushing false conspiracies about the 2020 election “because the lie sells pillows.”

The $1.3 billion defamation suit says Lindell knew his repeated claims about the election being “stolen” were not backed by evidence, but kept at it anyway to spur Trump’s supporters to buy MyPillow products.

The 115-page complaint filed in Washington, D.C., federal court cites numerous statements Lindell made in television interviews and social media posts, as well as in a two-hour documentary-style film that aired on conservative media in February.

“MyPillow’s defamatory marketing campaign—with promo codes like ‘FightforTrump,’ ’45,’ ‘Proof,’ and ‘QAnon’—has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases,” Dominion’s lawsuit says.

In a phone interview with CNBC, Lindell said, “I’m very happy that they finally got that suit filed.”

“My message to Dominion is thank you for finally getting this done, because it’ll be back in the limelight now,” Lindell said.

Lindell also disputed Dominion’s claim that his company had profited from his efforts.

“They also say that I benefited, or that my I used this for MyPillow, to advertise, and that’s not true. I lost 22 retailers,” Lindell said. “It’s been cancel culture for MyPillow.”

The suit against Lindell is only the latest effort by Dominion to seek redress for the “enormous harm” caused by the “viral disinformation campaign” against the voting company, whose systems were used in some areas of the U.S. during the presidential election.

Last month, Dominion sued Trump’s personal attorney Rudy Giuliani, accusing him of proliferating similar conspiracies about the company in order to “financially enrich himself.”

Giuliani had called that lawsuit, which also seeks more than $1.3 billion in punitive and compensatory damages, an “act of intimidation by the hate-filled left-wing to wipe out and censor the exercise of free speech, as well as the ability of lawyers to defend their clients vigorously.”

Smartmatic, another elections equipment company targeted amid a flurry of conspiracies in the wake of President Joe Biden’s victory, filed its own multibillion-dollar defamation suit in early February against the owner of Fox News.

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