The Victoria’s Secret Angels are heading to Hulu. The Disney-owned streamer has ordered The Rise and Fall of Victoria’s Secret, a three-part docuseries about the brand’s inner workings. Former Vanity Fair journalist Matt Tyrnauer will direct and executive produce the series, which is currently in production and is expected to hit Hulu in 2022.
According to Variety, The Rise and Fall of Victoria’s Secret will take “viewers behind the scenes through first-hand accounts and investigative research to reveal the inner workings of one of the country’s largest brands and cultural institutions.”
Matt Tyrnauer (Studio 54, The Reagans) will direct all three episodes of The Rise and Fall of Victoria’s Secret. He will also executive produce with Corey Reeser under their Altimeter Films banner. Peter Berg, Matt Goldberg, and Brandon Carroll of Film 45 will also executive produce alongside Elizabeth Rogers.
Originally founded in 1977, Victoria’s Secret rapidly expanded throughout the 1980s. By the early 1990s, the company became the largest lingerie retailer in the United States, and over the next two decades, it expanded into clothing and beauty and broadened its appeal with the younger-skewing PINK line. During that time, the brand’s Angels — a group that included Alessandra Ambrosio, Gisele Bündchen, Tyra Banks, and Adriana Lima, among other models — became household names thanks to the Victoria’s Secret Fashion Show, an annual event that aired from 1995 to 2018.
In recent years, Victoria’s Secret’s sales declined, and in May 2020, parent company L Brands announced plans to close 250 stores, with more closures to come in 2021 and 2022. In January 2021, shareholders also accused L Brands founder Les Wexner of creating a hostile work environment in a complaint filed with a Delaware court. According to The New York Times, employees have accused Wexner and former Chief Marketing Officer Ed Razek of presiding “over an entrenched culture of misogyny, bullying, and harassment.” Shortly after the NYT report broke, Wexner transitioned from the role of CEO to chairman emeritus of L Brands.
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